What is an appropriate approach to collecting guest feedback and following up?

• A. Ask for feedback at end of service, direct to feedback channels (survey or app), thank them for visiting.
• B. Never ask for feedback.
• C. Collect feedback during service and interrupt conversations.
• D. Only send feedback after a month.

Answer: (B)

Collecting guest feedback is most effective when you prompt it at the end of the service and make it easy for guests to share their thoughts via simple channels, then thank them for visiting. Asking at the end captures impressions while they’re fresh, shows you value their experience, and sets up a quick path to address any issues. Directing guests to a quick survey or app removes friction and makes it easy for them to provide feedback, increasing the likelihood of responses and timely follow-up. The other options miss important aspects: never asking for feedback robs you of chances to improve; interrupting conversations during service disrupts the guest experience; waiting a month makes feedback less accurate and far less actionable.